Perhaps you will notice that a chic shop suddenly popped up on the street and in the mall. The people are surging and lively, but after a month or even a few days, it disappears silently. Yes, this is the new model of creative marketing: Pop-up Store (pop-up store)
In recent years, pop-up shops have become the new darling of brand marketing. Chanel ’s “COCO GAME CENTER”, Hermes ’“ Laundry Room ”, QQ Music ’s uninterruptible power station, I do n’t know the clinic, Vipshop ’s unfashionable future, Coca-Cola Luhan theme pop-up shop, Tmall ’s Reminiscence supermarket ...
The image of a shop that quickly emerged or transformed, successfully attracted the attention of consumers, and captured the consumer's psychology of "after today, tomorrow will be gone", thereby inspiring consumers' desire to experience and purchase . This kind of promotion is undoubtedly a wise move for the brand to do well in word-of-mouth and to drive customers. It can attract customers and attract customers.
Jiancheng Power Case:
Smiley theme pop-up shop:
One-day store, Beishangguang three stores are renovated overnight:
Today in 2020, pop-up stores may not be the latest gameplay nowadays, but in this era of new retail boom, it is definitely another way for brands to explore new retail roads. , And then into online customer resources, forming offline + online closed-loop marketing. Therefore, in the new retail era, the image of physical stores is more important.
Create a creative and attractive store image, and be your help!
