Corporate Monthly
GIMSUN Monthly Magazine No. 31
addtimes：2022-02-22 click：1148 author：gimsuncom
GS . 新鮮事
最近在各種社交平臺上，應(yīng)該都看到不少關(guān)于雪山運動的分享視頻，出鏡率最高的估計就是滑雪了。而關(guān)于山上的運動，其實除了滑雪之外，還有登山、攀巖、攀冰等等。這一期我們介紹的是最近Gimsun為其製作并安裝的一個全球知名攀登運動品牌，櫥窗吊掛的發(fā)光背板是結(jié)合了霓虹燈帶和霓虹燈字營造了冬日的氣氛，而地上的山形道具則利用石漆工藝製造出雪山的質(zhì)感，再加上一幅模擬體感感溫的UV畫面，非常直觀地感受到在嚴(yán)寒的雪山之中的溫暖。
GS . 告訴你
北京冬奧剛剛閉幕，回看2022年的這項體育盛事， “綠色冬奧”是這次冬奧會的一個重要理念和主題，無論在場館設(shè)計、技術(shù)支持和能源使用等方面都需要符合環(huán)保要求。而助力冬奧，廣告人永不缺席，一起看看北京冬奧會上那些印刷的“黑科技”。
2022年北京冬奧會獎牌綬帶通過“先織后印”的特殊製造工藝，利用IART數(shù)碼印花技術(shù)實現(xiàn)精準(zhǔn)噴印，使冬奧會定製綬帶的花紋更加凸顯。研發(fā)成功的IART數(shù)碼印花技術(shù)可以實現(xiàn)精準(zhǔn)噴印，最終實現(xiàn)印花緯斜控製在1%以內(nèi)，也就是印花誤差控製在0.1毫米以內(nèi)。在體現(xiàn)層次美感的同時確保印花色彩永不褪色。
“這既是枕頭也是毯子，天才的設(shè)計！”世界各國的運動健兒們進(jìn)入北京冬奧村中看到抱枕被后頻頻發(fā)出驚呼，并在社交軟件上拍攝分享視頻，在網(wǎng)絡(luò)平臺上掀起了一股熱潮，網(wǎng)友們將其稱為來自東方的“黑科技”，并紛紛表示“被種草”想要購買?？此且粋€方形的抱枕，一面印有北京冬奧會會徽，另一面是北京冬奧會吉祥物冰墩墩，因為採用高速數(shù)碼印花工藝，所以圖案更顯立體生動。拉開拉鍊之后，抱枕搖身一變成一條實用的折疊被子。
冬奧會上五顏六色的口罩外層也是採用高清數(shù)碼印花技術(shù)來進(jìn)行的印花定製生產(chǎn)，保證圖案清晰美觀。
冬奧會的火炬手服裝在整個製作上選擇了無水印花的工藝，印花是不會產(chǎn)生廢水排放的，不會造成環(huán)境的污染。在冬奧會對綠色理念的倡導(dǎo)下，將環(huán)保進(jìn)行到底。
廣告人以各種“黑科技”助力北京冬奧會，相信數(shù)碼印花在未來會迎來更好更快速的發(fā)展。
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GS . 新動向新視點
現(xiàn)在在全球，“健康”是一個重要的主題，尤其在國外，很多品牌都會以不同的創(chuàng)意主題來抓住這一點，而最受矚目的這算是其中一個品牌——Selfridges百貨。
這是以一個極具創(chuàng)新、以內(nèi)心幸福感為出發(fā)點的主題，通過多種櫥窗創(chuàng)意方式提供一次意想不到的自我發(fā)現(xiàn)之旅，從個人創(chuàng)新、自我保健、積極和反陳詞濫調(diào)的心態(tài)幫助游客成為超級自我。在Selfridges標(biāo)志性的牛津街櫥窗，以一系列色彩鮮艷或純粹的紋理裝置，結(jié)合自身最新產(chǎn)品，將邀請路人通過二維碼進(jìn)入“嘗試一種新的療法” “安全旅行”等等。這是一個非常有意義的創(chuàng)意櫥窗展示。
GS . Fresh things
Recently, on a variety of social platforms, there should be a lot of sharing video about Snow Mountain, and the highest rate of exposure is skiing.And the movement on the hill, in addition to skiing, there are mountains, rock climbing, climbing and so on.In this issue, we introduced the recent GIMSUN a world-famous climbing sports brand that made and installed. The luminescence backplane hanged by the window is combined with neon light strips and neon characters created a winter atmosphere, while the ground's mountain props utilizedThe stone painting process creates the texture of the snowy mountain, plus a UV picture of the simulated sensation temperature temperature, very intuitively feeling the warmth in the cold snow mountain.
GS . Tell you
Beijing Winter Olympics, looking back to this sports event in 2022, & ldquo; Green Winter Oly & RDQUO; is an important concept and theme of this Winter Olympics, whether in terms of venue design, technical support and energy usageCompliance with environmental protection requirements.And the help of Winter Olympics, advertisers will never absent, and look at those printing & ldquo; black technology & rdquo; black technology & rdquo;
2022 Beijing Winter Olympics medals pass & ldquo; first weaving post-printing & rdquo; special manufacturing process, using IART digital printing technology to achieve accurate printing, making the Winter Olympics customized pattern more highlights.R & D Successful IART digital printing technology can achieve precision printing, and finally realizes the latitude of the print lathelation within 1%, that is, the printing error is controlled within 0.1 mm.At the same time, it is reflected in the hierarchy, ensuring that the print color will never fade.
“ This is both a pillow and a blanket, a genius design!& rdquo; Sports athletics in the world have entered the Beijing Winter Oil Village to see that the pillow is frequently sent frequently, and shooting video on social software, set off a boom on the network platform, and netizens call it from Oriental.& Ldquo; black technology & rdquo;, and have represented & ldquo; be planted with grass & rdquo; want to buy.Look at it is a square pillow, one side is printed with the Beijing Winter Olympics emblem, the other is the Beijing Winter Olympics, the mascot, because the high-speed digital printing process is used, so the pattern is more dynamic.After pulling the zipper, the pillow turns into a practical folded quilt.
& nbsp; The colorful mask outside the Winter Olympics is also a printed custom production using HD digital printing techniques to ensure clear appearance.
The torchbearer costumes of the Winter Olympics have chosen anhydrous printing process. The printing does not produce wastewater discharge, and it will not cause pollution of the environment.Under the Winter Olympics, the environmental protection is carried out under the advocacy of the green concept.
Advertisers take a variety of & ldquo; black technology & rdquo; help Beijing Winter Olympics, I believe that digital printing will usher in better and faster.
(Some graphic is from the network, copyright belongs to the original author, if the infringement, please contact delete)
GS . New moving new viewpoint
Now in global, & ldquo; health & rdquo; is an important topic, especially in foreign countries, many brands will seize this with different creative themes, and the most eye-catching is one of the brands & mdash; & mdash; Selfridges department store.
This is a topic that is very innovative, with the inner happiness as the starting point, providing an unexpected self-discovery journey through a variety of window, from personal innovation, self-care, active and anti-Chen's mentality to help tourists become superself.In the Selfridge icon, it combines the latest products in a series of colorful or pure texture, combined with their latest products, will invite passers-by to enter & ldquo; try a new therapy & rdquo; & nbsp; & ldquo; safe travel & rdquo;etc.This is a very meaningful creative window display.
